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Journey

The story so far

2023 to now

Studio Adam Rendo is my business and passion. I realised building software is what I love to do, so I'm still showing up here every week to build. Here is the story.

  1. 2023 · A messy start

    The period before anything was released online

  2. A writing app

    The first commit of the app that would become Authorlytica was made on the 4th of April, 2023.

    It was a rough prototype of an idea I had carried since NaNoWriMo 2019, the year I wrote my first draft.

    What Authorlytica looked like in its conception
    What Authorlytica looked like in its conception
  3. A landing page appears

    A month later I built a website in front of the app, and followed all the best copywriting and sales advice I could find.

    It felt fake, and there was no working product behind it.

    The Authorlytica landing page before the redesign
    The Authorlytica landing page before the redesign
  4. 2024 · The dark age

    A year with other priorities, and the projects left behind.

  5. A year in the archive

    For most of 2024 I built nothing of note. Work, study, and life took centre stage, and the projects stayed where I had left them.

    This was the last time I'd let my passion get away from me.

  6. 2025 · A new beginning

    The year Studio Adam Rendo was born.

  7. My own studio

    I looked back at the times I had genuinely enjoyed my work, and realised that what I wanted was to build apps that are useful and beautiful, on my own terms.

    So I set up a studio, and started digging through the old projects to finish the ones I had left behind.

    Old Studio website banner
  8. Celestial Sounds

    I brought an old Android app back to life: Celestial Sounds, a set of hand-made soundscapes for falling asleep, themed after drifting through space.

    It was small, free, and finished, with no ads and no upsell. It was proof to myself that I could finish something and put it online.

    Celestial Sounds on a phone
  9. Beta 0.1

    The first public beta

    I dusted off the old Authorlytica code, gave it a polish, and released it: the database, authentication, emails, and the basic features of a word tracker.

    The Authorlytica 0.1 dashboard
  10. 10

    verified writers

    To my surprise, some people actually started signing up to Authorlytica and using the app.

  11. Beta 0.9

    The profile update

    After many rapid iterations, the bigger updates started to centre on a single core feature at a time. This one was a full writer profile dashboard: achievements, personal records, and Authorlytica Rewind, a monthly and yearly recap.

    The app stopped being only about the words and started being about the writer.

    The Authorlytica 0.9 profile dashboard
  12. 2026 · Building for writers

    Improving Authorlytica every month

  13. Beta 0.13

    Write with Friends

    This update brought a key change to Authorlytica: social features. It let writers add each other as friends and cheer each other on.

    The Authorlytica 0.13 social dashboard
  14. 100

    verified writers

    One hundred people signed up for Authorlytica.

  15. 1,000,000

    words tracked

    We hit the big 1 million (outliers removed) words tracked with Authorlytica.

  16. Beta 0.15

    The full style overhaul

    The biggest update yet: a complete visual overhaul of the core look of Authorlytica, bringing it from a 2023 hobby project into the modern style trends of 2026. A refresh that holds up on big screens, small screens, and mobile.

    Authorlytica after the 0.15 style overhaul
    Authorlytica after the 0.15 style overhaul
  17. Beta 0.16

    Social Overhaul

    The social features and cards got a complete overhaul, moving them from an unstable gimmick to a core part of the app. Session stats went out to friends through activities and leaderboards.

    It opened up a lot more ways to be social inside Authorlytica.

  18. Beta 0.17

    A Premium Offer

    Until this point, Authorlytica had been effectively free, with a premium offer that only added a few themes. This update gave premium users real value for their subscription: a dynamic planner and a completely new insights dashboard.

    The Authorlytica 0.17 Insights dashboard
  19. Studio Website 2.0

    I rebuilt the studio website from scratch to match the identity I had been shaping across this whole journey.

    It holds the work under one roof: projects, drawings, a monthly logbook, and this roadmap.

  20. Beta 0.18

    Writer Houses

    Who doesn't like a good personality test? I certainly know my 16personalities, enneagram, and HP house. Now you can know your Writer House as well.

    Your quiz answers are compared against your real data, so the app can tell you where your self-image and your habits disagree.

    The Writer Houses panel in Authorlytica
  21. What's next

    Authorlytica keeps improving and growing every month. It has become more than a project to finish. It's my main focus.

    Let's get the world to finish their books.